GPS Navigation for Dummies

 

June 1st 2011
FOR IMMEDIATE RELEASE

Maylong announces the release of its My Browsertm application for the M-250 Universe Tablet


(DETROIT, MI) June 1st 2011 (MARKETWIRE via COMTEX) -- The Maylong Group, a leader in easy to use, high quality, personal GPS navigation products and Android based tablets, announced today the release of its My Browser tm internet browsing application for its line of Android tablets. "We are pleased to be able to offer this new browsing application on our tablets.¡± ¡°My Browsertm will allow our customers to open multiple websites via tabs while surfing the internet on our devices." stated David Valade, President of the Maylong Group. ¡°This will tremendously enhance the user experience while on the web and eliminate the need to run one application at a time. Our customers no longer will have to choose between You Tubetm and their favorite e-book.¡± "We have continued to see tremendous growth in demand for our new line of Android tablets this year and My Browsertm will help to accelerate our growth in this category," added Valade.
About the Maylong: Headquartered in Rochester Hills, Michigan, Maylong Technologies Inc, (www.gpsnavigationfordummies.com and www.maylonggroup.com) is an emerging global leader in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, Android tablets, mobile entertainment devices, and digital home electronics. For more information please call the Maylong PR department at 248-85-EZGPS (39477)

 

November 24th, 2009

FOR IMMEDIATE RELEASE

Maylong's GPS Navigation For Dummies(TM) FD-220 and FD-420 to Be Hot Sellers Again This Black Friday

(DETROIT, MI) Nov 24, 2009 (MARKETWIRE via COMTEX) -- The Maylong Group, a leader in easy to use, high quality, personal GPS navigation products, will be offering its FD-220 GPS Navigation For Dummies(TM) model at CVS/pharmacy for $69.99 (over 50% off the normal retail price) with your CVS card this Black Friday shopping season! The Black Friday promotion will start on November 22nd and continue through Saturday, November 28th. "We are pleased to be able to offer such a high quality and affordable GPS unit for consumers again this holiday season," stated David Valade, President of the Maylong Group. "We have continued to see tremendous growth in demand for our products this year," added Valade.

Maylong will also be offering its FD-420 4.3 inch model at Walgreens.com, where the product currently has a 5 star rating, for $79.99 after $10.00 instant coupon and includes a free carrying case. GPS navigational units are expected to be on the top of many shoppers' ¡°must have" list this year. "Consumers will be very price conscious this Holiday season and partnering with two of the country's largest retailers to offer this great GPS value will help stretch consumers' holiday budget." said Ming Wang, Maylong's CEO. The company expects the FD-220 and FD-420 to be a quick sell out at many stores during the promotional period. Maylong will also be launching its new ML-500 on Cyber Monday (November 30th) for an introductory price of $99.99 after $15 Walgreens coupon exclusively at Walgreens.com. Besides the holiday's promotion at CVS and Walgreens, Maylong offers 7 GPS models through a variety of channels including Fry's Electronics in-store and Kohl¡¯s online.


About the Maylong Group LLC: Headquartered in Rochester Hills, Michigan, the Maylong Group LLC, (www.gpsnavigationfordummies.com) is an emerging global leader in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics. Maylong started to license For Dummies(TM) brand for GPS product since 2007. For more information please call the Maylong Group PR department at 248-85-EZGPS (39477) or email to customer@maylonggroup.com.


About For Dummies(TM): With near-universal name recognition and more than 150 million books in print on more than 1,000 subjects, For Dummies(TM) (www.dummies.com) is the world best-selling reference series. It covers topics from health to history, math, sports, self-help, and technology. The For Dummies brand franchise also includes an extensive licensed product line including DVD, software, consumer electronics, cooking, cleaning, and automotive products, craft and hobby kits, games, and more. For Dummies(TM) is a branded imprint of John Wiley & Sons, Inc.

Maylong Group
PR department
248-85-EZGPS (39477)

 

January 8th, 2009

Maylong Expands Show Space for GPS Navigation For Dummies at CES 2009

(Las Vegas, NV) , Maylong Group expand its show space with 6 GPS models in North America market and new GPS For Dummies product at the CES 2009 in Las Vegas opening today. The GPS Navigation For Dummies continues to deliver the promise of the ease-of-use and user's friendly GPS navigation product to the market. With Maylong's GPS navigation For Dummies product available over 6500 CVS stores since June 2008, Maylong has made their easy-to-use GPS navigation product affordable to the mass U.S. market.

During CES 2009, Maylong will introduce its new product with slim design and wireless connectivity to the public. GPS phone and connected PND will display Maylong's technology development and integration for future products. GPS navigation For Dummies software has been integrated with the new products. Maylong expects to gain new retail customers from the 4-day CES 2009 event.

About the Maylong Group LLC: Headquartered in Rochester Hills, Michigan, the Maylong Group LLC, (www.gpsnavigationfordummies.com) is an emerging global leader in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics. Maylong started to license For Dummies(TM) brand for GPS product since 2007. For more information please call the Maylong Group PR department at 248-85-EZGPS (39477) or email to customer@maylonggroup.com.


About For Dummies(TM): With near-universal name recognition and more than 150 million books in print on more than 1,000 subjects, For Dummies(TM) (www.dummies.com) is the world best-selling reference series. It covers topics from health to history, math, sports, self-help, and technology. The For Dummies brand franchise also includes an extensive licensed product line including DVD, software, consumer electronics, cooking, cleaning, and automotive products, craft and hobby kits, games, and more. For Dummies(TM) is a branded imprint of John Wiley & Sons, Inc.

 

November 24th, 2008

Rochester Hills Firm Brings GPS Nav Under $90

The Maylong Group will offer its FD-220 GPS for Dummies model exclusively at CVS Pharmacy for $89.99. CVS ExtraCare cardholders will receive an extra $10 in Extra Bucks back to spend at CVS.
The current retail price at CVS/pharmacy is $129.99.
The Black Friday promotion started Sunday, Nov. 23 and will continue through Saturday, Nov. 24.
According to several consumer surveys, GPS navigational units are expected to be on the top of many shoppers' "must have" lists of consumer electronics products this year.
 "Consumers will be very price conscious this holiday season and partnering with CVS ... to offer this great GPS value will help stretch consumers' holiday budgets," said Ming Wang, the company's CEO.
The company expects the FD-220 to be a quick sell out at many CVS stores.

The Maylong Group LLC develops and markets digital products, including  personal navigation systems, mobile entertainment devices, and digital home electronics -- as well as delivering value-added services through those platforms. More by calling (248) 85 EZGPS (853-9477).

SOURCE MMVIII WWJ Radio, All Rights Reserved.

Web link for the article above: http://www.wwj.com/pages/3377766.php?

 

November 19th, 2008

Black Friday Shopping Event Starts Early at CVS/pharmacy

America's largest drugstore chain offers shoppers a head start on holiday savings starting November 23

WOONSOCKET, R.I., Nov. 19/PRNewswire/ -- CVS/pharmacy, America's largest retail pharmacy, today unveiled a week-long holiday promotion offering shoppers a wide variety of doorbuster deals before "Black Friday" on high-quality gifts, affordable electronics, seasonal decor items and daily essentials. From Sunday, November 23 through Saturday, November 29, CVS/pharmacy customers can use their ExtraCare cards to take advantage of extra savings and rewards on gifts and holiday-related purchases, as well as everyday needs.

Deep discounts from November 23 - 29
As part of the week-long promotion, the "GPS Navigation System for Dummies," normally $129.99, will cost only $89.99 plus ExtraCare cardholders will receive $10 back in instant Extra Bucks; this equates to $50 in savings. Coby and TDE Digital Photo Frames will be marked down to $79.99 with an additional $20 rewarded in instant Extra Bucks for buyers. The popular Kodak EasyShare Camera is available for $89.99 plus cardholders will receive $20 in instant Extra Bucks. Craig 2G MP3 players are also available for only $24.99 with $5 rewarded back in instant Extra Bucks, meaning that shoppers will ultimately spend only $19.99 for the gift.

CVS/pharmacy shoppers can also select from a variety of gift options that are essentially available for under $10 after instant Extra Bucks that include: Rival crock pots, Oster rice cookers, Black and Decker coffee makers, air popcorn machines, electric griddles, portable CD players, designer fragrances, luxury hot/cold spa sets and other personal pampering items.

"As we move into what is an incredibly busy time of year for families, we want to give our customers an opportunity to shop for holiday values earlier than ever before," said Mike Bloom, senior vice president of merchandising, CVS/pharmacy. "Knowing that our customers are looking to save both time and money, CVS/pharmacy offers one-stop holiday shopping for a variety of great gifts you would never expect to find at your local drugstore."

In-store and online holiday savings throughout the season
Throughout the entire holiday season, shoppers can choose from an assortment of toys, games, electronics, and beauty items as well as a wide selection of gourmet chocolates and candies. For consumers looking to personalize gifts with photos, all orders placed on CVSPhotoCenter.com or at the photo kiosk by December 11 are guaranteed to arrive prior to Christmas Day and in-store photo books, calendars and collages are available for same day service. Each week, CVS/pharmacy store circulars will present additional holiday promotions and opportunities for customers to take advantage of instant Extra Bucks deals.

With more than 6,300 locations in 40 states and the District of Columbia, CVS/pharmacy is a convenient destination to pick up holiday gifts. Shoppers can skip the mall traffic and select from 220 gift card options from popular retailers such as Nordstrom, Gap, Barnes & Noble, iTunes, restaurants and spas.

For those shopping online for bargains, the recently re-launched CVS.com now includes an online Holiday Center. The CVS.com Holiday Center features easy-to-navigate gift ideas and recommendations for everyone on the list. CVS.com will also offer Black Friday promotions for gifts like the Homedics Shiatsu Massager and the Kodak Digital Camera for $89.99 each, both originally $99.99.

Now through December 6, all CVS.com shoppers who register their ExtraCare cards online will receive "Triple Extra Bucks" for dollars spent on all non-pharmacy merchandise. Free shipping is available for all non-pharmacy orders of $49 or more.

All CVS/pharmacy locations will be open on Thanksgiving Day. To locate the store closest to you, please visit CVS.com/storefinder. Many CVS/pharmacy locations will offer extended holiday hours throughout the season and most 24-hour stores will remain open on Christmas Eve and Christmas Day.

How CVS/pharmacy's ExtraCare program works
With more than 55 million active cardholders, CVS/pharmacy's ExtraCare program is the largest retail rewards program in the nation. Participants earn 2% back on nearly every purchase they make, delivered in the form of 'CVS/pharmacy dollars' called Extra Bucks. The program is free and only takes minutes to join in-store or on CVS.com. Extra Bucks are paid out at the beginning of each quarter, online and on the bottom of customer receipts. Additionally, cardholders receive instant Extra Bucks every time they shop, simply by purchasing specially-advertised items like many of the holiday items detailed above.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy. The Company operates more than 6,800 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.

SOURCE CVS/pharmacy

Web link for the article above: http://www.ibtimes.com/prnews/20081119/ri-cvs-holidaydeals.htm

 

November 20th, 2008

FOR IMMEDIATE RELEASE

GPS Navigation For Dummies(TM) FD-220 to Be a Hot Seller This Black Friday

CVS Pharmacy to offer the GPS Navigation For Dummies(TM) FD-220 for $89.99 Plus $10 Instant Extra Bucks During Black Friday Promotion


(DETROIT, MI) The Maylong Group, a leader in easy to use, high quality, personal GPS navigation products will be offering its FD-220 GPS For Dummies tm model exclusively at CVS/pharmacy for only $89.99 plus ExtraCare cardholders will receive $10 back in instant Extra Bucks this holiday shopping season. The normal retail price at CVS/pharmacy is $129.99. The Black Friday promotion will start on November 23rd and continue through Saturday November 29th.?¡°We are pleased to be able to offer such a high quality, low cost, GPS unit for consumers this holiday season.¡± stated David Valade, President of the Maylong Group. According to several consumer surveys, GPS navigational units are expected to be on the top of many shoppers ¡°must have¡± list of CE products this year. ¡°Consumers will be very price conscious this holiday season and partnering with CVS/pharmacy to offer this great GPS value will help stretch consumers Holiday budget,¡± said Ming Wang the company's CEO. The company expects the FD-220 to be a quick sell out at many CVS/pharmacy stores during the promotional period.

About the Maylong Group LLC: Headquartered in Rochester Hills, Michigan, the Maylong Group, LLC. (www.gpsnavigationfordummies.com) is one of the emerging leaders in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics -- as well as delivering value-added services through those platforms. For more information please call the Maylong Group PR department at 248-85-EZGPS.

About For Dummies(TM): With near-universal name recognition and more than 150 million books in print on more than 1,000 subjects, For Dummies(TM) (www.dummies.com) is the world best-selling reference series. It covers topics from health to history, math, sports, self-help, and technology. The For Dummies brand franchise also includes an extensive licensed product line including DVD, software, consumer electronics, cooking, cleaning, and automotive products, craft and hobby kits, games, and more. For Dummies(TM) is a branded imprint of John Wiley & Sons, Inc.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

November 2nd, 2008

Maylong Group's GPS Navigation For Dummies(TM) division launches new 4.3¡± model exclusively at Walgreen's

ROCHESTER HILLS, MI ¨C (FOR IMMEDIATE RELEASE) ¨C 11/2/2008
The Maylong Group, an emerging leader in easy to use, high quality, personnel GPS navigation products, announces the product launch of its new GPS Navigation For Dummies FD-420 device exclusive at Walgreen¡¯s and available for purchase this weekend. ¡°We are excited to partner with Walgreen¡¯s to offer such a great product at such a great price.¡± stated David Valade, President of Maylong Group. ¡°We know economic times are tough and we wanted to create a high quality low cost 4.3 inch GPS unit for consumers.¡±? The Walgreen¡¯s price for the FD-420 will be $129.99 with free shipping offered during the promotional period making it the most cost effective 4.3 inch on the market.
http://www.walgreens.com/store/productlist.jsp?CATID=304158&selectedBrand=308406

About the Maylong Group LLC: Headquartered in Rochester Hills, Michigan, the Maylong Group, LLC. (www.gpsnavigationfordummies.com) is one of the emerging leaders in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics -- as well as delivering value-added services through those platforms.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

August 1st, 2008

Maylong Group's GPS Navigation For Dummies(TM) division launches new product line at Best Buy.com

ROCHESTER HILLS, MI ¨C (FOR IMMEDIATE RELEASE)
The Maylong Group, an emerging leader in easy to use, high quality, personnel GPS navigation products, announces the launch of its full GPS Navigation For Dummies product line at Best Buy online store (. ¡°We are excited to partner with the nations leading consumer electronics retailer to launch our new products.¡± stated Ming Wang, CEO of Maylong Group. Our new 4.3 inch models provide consumers with great features, including Bluetooth technology for hands-free calls when driving and FM transmitter for playing the GPS device audio via vehicle speakers, for a great value. Maylong¡¯s new models are listed as FD-430, FD-435 with Bluetooth and the FD-250 updated 3.5 inch GPS and are available for purchase at the Best Buy online store below.

http://www.bestbuy.com/site/olspage.jsp?_dyncharset=ISO88591&id=pcat17071&type=page&st=for+dummies+gps&sc=

Global&cp=1&nrp=15&sp=&qp=&list=n&iht=y&usc=All+Categories&ks=960

About the Maylong Group LLC: Headquartered in Rochester Hills, Michigan, the Maylong Group, LLC. (www.gpsnavigationfordummies.com) is one of the emerging leaders in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics -- as well as delivering value-added services through those platforms.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

June 6th, 2008

GPS Navigation For Dummies(TM) FD-220 launches in store at CVS this Fathers Day

ROCHESTER HILLS, MI -- (FOR IMMEDIATE RELEASE)
The Maylong Group, an emerging leader in easy to use, high quality, personnel GPS navigation products, announces the product launch of its new GPS Navigation For Dummies FD-220 device exclusive at CVS pharmacy and available for Fathers Day. ¡°We are excited to partner with CVS to offer such a great product at such a great price.¡± stated David Valade, President of Maylong Group. ¡°We know economic times are tough and we wanted to create a high quality low cost GPS unit for consumers.¡± The new GPS units will be available nationwide this Fathers Day at the introductory price of $119.99.
http://www.cvs.com/CVSApp/catalog/shop_product_detail.jsp?filterBy=&skuId=463775&productId=463775&navAction=jump&navCount=3

About the Maylong Group LLC: Headquartered in Rochester Hills, Michigan, the Maylong Group, LLC. (www.gpsnavigationfordummies.com) is one of the emerging leaders in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics -- as well as delivering value-added services through those platforms.

CVS June 8th AD

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

January 7, 2008

GPS Navigation For Dummies at CES 2008 in Las Vegas

(Las Vegas, NV) , Maylong Group is to launch its 2008 full line of the For Dummies branded personal navigation product at the CES 2008 in Las Vegas. The GPS Navigation For Dummies continues to deliver the promise of the ease-of-use and user's friendly GPS navigation product to the market. Besides the FD-350 that is available for customers from HSN, HSN.com, Dell.com and Amazon.com, Maylong is to launch one entry-level model with 3.5" touch-screen and two high-end models with 4.3" touch-sreen for the global market.

The new entry-level model is to target the first-time customers who want a portable navigation device with a friendly user's interface. The high-end models will come with option of Bluetooth interface for hands-free calling via Bluetooth enabled cellular phone and a FM transmitter that enables the turn-by-turn voice guidance and MP3 music over vehicle speakers.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The World Street Journal

GPS Navigation For Dummies(TM) FD-350 Launches on HSN
November 21, 2007 7:17 a.m.

ROCHESTER, MI -- (MARKET WIRE) -- 11/21/07

The Maylong Group, an emerging leader in easy to use, high quality, personnel GPS navigation products, announces the successful product launch of its GPS Navigation For Dummies FD-350 device on the Home Shopping Network (HSN).

During the Home Shopping Network kickoff earlier this month, the FD-350 made its world premier on the Home Shopping Network. The FD-350 is a state-of-art, feature packed, consumer navigation device using GPS. David Valade, President of the Maylong Group, stated, "We were extremely pleased with the sales performance of our FD-350 during the telecast. It confirms that the consumers are looking for ease of use in a GPS navigation device." He continued, "Our success was certainly due in part to a great partnership between Home Shopping Network and the Maylong Group. Based on the inventory sellout on HSN, company officials expect GPS for Dummies to be one of the hotter selling GPS systems on the market this holiday shopping season."

GPS Navigation For Dummies was designed by the Maylong Group and Wiley Publishing, Inc. to be the world's most user friendly interface, the easiest and most intuitive PND on the market! It has a large (3.5") color touch screen and easy to use For Dummies icons easily guide you through the device. Other features of the FD-350 include over 4.5 million points of interest, text-to-speech pronouncing actual street names and mapping for the US, Canada and Puerto Rico.

"The foundation of the For Dummies brand is in helping consumers tackle newtechnology and to ensure they get the most from that technology," noted John Hislop, Associate Director for Licensing at Wiley. "We are very excited about our partnership with the Maylong Group. After many months of hard work it is very gratifying to see the product in the marketplace and off to such a great start. We look forward to building many years of shared success and continuing to bring the world's best and easiest to use PNDs to the market place."

In addition to the Home Shopping Network, The FD-350 is also available at other major retailers with a suggested retail price of $349.99. See GPSnavigationfordummies.com for more sales and product information.

About the Maylong Group LLC: Headquartered in Rochester, Michigan, the Maylong Group, LLC. (www.gpsnavigationfordummies.com) is one of the emerging leaders in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -- including personal navigation systems, mobile entertainment devices, and digital home electronics -- as well as delivering value-added services through those platforms.

About For Dummies(R): With near-universal name recognition and more than 150 million books in print on more than 1,000 subjects, For Dummies (www.dummies.com) is the world's best-selling reference series. It covers topics from health to history, math, sports, self-help, and technology. The For Dummies brand franchise also includes an extensive licensed product line including DVDs, software, consumer electronics, cooking, cleaning, and automotive products, craft and hobby kits, games, and more. For Dummies is a branded imprint of Wiley.

About Home Shopping Network (HSN): The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC (NASDAQ: IACI), is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers lives. HSN delivers its merchandise across a full spectrum of platforms, including TV, where the network reaches 89 million households and is the 4th largest cable network in the U.S.; and online, through www.hsn.com, which also features value-added video-on-demand and podcasts of products, shows, and tips.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

November 10, 2007

GPS Navigation For Dummies Product Launched to the North America Markets

(Rochester, MI) - Maylong Group is set to launch its first model FD-350 of the GPS For Dummies Personal Navigation Product to the North America markets on November 10, 2007 via HSN.com and HSN live TV sales show. Detailed schedule for the HSN live TV sales show can be found at HSN.com web site.

The FD-350 model comes with a 3.5" touch-screen device and the following accessories in the package:

  • 2GB SD memory card with North America map pre-loaded
  • Stylus
  • Cradle for GPS
  • Windshield mount
  • Mount disc
  • Mini USB cable
  • Car charger
  • User manual
  • Quick reference guide

The FD-350 product features include:

  • Text-to-speech navigation - turn by turn voice guidance using actual street names
  • Digital mapping with browsing capability
  • Complete mapping of North America: the U.S., Puerto Rico, U.S. Virgin Islands and Canada
  • Over 4 million Points of Interest (POI)
  • 3.5" touch screen
  • POI search capabilities - category based quick search and key-word based global search
  • MP3 player, photo viewer and eBook reader
  • Measures approx. 3.62"L x 3.38"W x .87H
  • Comes with a manufacturer's 1-year limited warranty

New models for the GPS For Dummies Personal Navigation Product will be available soon.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

June 19, 2007

FOR IMMEDIATE RELEASE

Find Yourself with the New GPS Navigation For Dummies Device!

World User-Friendliest Interface Now Makes It Easy to Get Where You're Going.

(Hoboken, NJ) - For Dummies, the internationally acclaimed series of books that simplify a myriad of complex technologies and subjects for consumers, announced today it will produce GPS Navigation For Dummies, a state-of-the-art personal navigation product that ensures its owners need never become lost again. The product was developed by Wiley Publishing, Inc., owner of the For Dummies brand, in partnership with the Maylong Group, a Detroit-area technology company.

"We are thrilled to be working with Wiley on the GPS Navigation For Dummies product," said David Valade, President of the Maylong Group, which is developing the technology. "Wiley was a natural partner for the Maylong Group and our vision of EZ-2-Go personal navigation, since the For Dummies brand has been helping consumers understand complex new technologies for years."

The new GPS Navigation For Dummies devices - perfect for use in automobiles, backpacks, purses, RV, and while bicycling - will be the easiest and most intuitive to use on the market for the estimated 7 million new users who will purchase their first personal navigation devices (PND) this year in the U.S. alone. It features technology from the Maylong Group - whose Chief Executive Officer Ming Wang helped design and implement the OnStar telematics and navigation system - backed by an exceptionally clear, helpful interface from the For Dummies creative team.

The GPS Navigation For Dummies device will feature:
  • a 3.5" touch screen and 2.0 GB memory card
  • digital mapping with browsing capability
  • state-of-the art text-to-speech navigation, turn by turn, using actual street names
  • complete mapping of North America: the U.S. plus Canada!
  • over 4 million points of interest (POI) with search capability, the perfect amount of data on each screen to get users where they need to go
  • an included MP3 player and eBook reader
  • and the familiar, easy-to-use For Dummies user manual, icons, and user interface leading users through the product installation, optimization, and use.

Subsequent releases of the product will include an expanded, 4.3" screen as well as richer, Internet-con-nected content such as travel destination information or traffic data.

"Working with Wiley For Dummies design team and our strategic technology suppliers, the Maylong Group will apply our expertise in GPS navigation and consumer electronics and focus on ease of use, selected features, and value-added content," said Ming Wang, CEO of the Maylong Group.

"Our GPS Navigation For Dummies PND will provide new and existing consumers with a truly easy-to-use experience, thanks to its unique For Dummies software application and user manual," added Valade. "We are very excited that our customers will soon be able to experience this new user interface."

"The foundation of the For Dummies brand is in helping consumers tackle new technology and helping consumers get the most from technology," noted John Hislop, Associate Director for Licensing at Wiley. "The For Dummies brand is the essential resource in today need-it-now information age - ideal for navigation devices and mobile content. We are very excited about this partnership with the Maylong Group.

"Together we are building the best PND on the market, which will empower new GPS users to get the knowledge they crave in the fastest, easiest way possible: The Dummies Way."

Maylong expects to begin shipping the new product by mid-October 2007 to retailers, in time for the holiday season.

About Wiley: Founded in 1807, John Wiley & Sons, Inc. (www.wiley.com) has been a valued source of information for 200 years. Its core businesses include scientific, technical, and medical journals; reference books; online products and services; professional and consumer books and subscription services; and educa-tional materials for undergraduates, graduate students, and lifelong learners. Wiley global headquarters are located in Hoboken, New Jersey with operations in the U.S., Europe, Asia, Canada, and Australia.

About For Dummies: With near-universal name recognition and more than 150 million books in print on more than 1,000 subjects, For Dummies (www.dummies.com) is the world best-selling reference series. It covers topics from health to history, math, sports, self-help, and technology. The For Dummies brand franchise also includes an extensive licensed product line including DVD, software, consumer electronics, cooking, cleaning, and automotive products, craft and hobby kits, games, and more. For Dummies is a branded imprint of John Wiley & Sons, Inc.

About the Maylong Group LLC: Headquartered in Rochester, Michigan, the Maylong Group, LLC. ( and www.gpsnavigationfordummies.com) is one of the emerging leaders in connected and mobile computing technologies. Its strategy is focused on developing and marketing digital products -including personal navigation systems, mobile entertainment devices, and digital home electronics - as well as delivering value-added services through those platforms.


Alternate Sources for this article:


Articles related to the above new product announcement:





 
*

For Dummies, the Dummies Man logo and related trademarks and trade dress are registered trademarks of Wiley Publishing, Inc.Wiley Publishing - Now You Know! Used By License.
gpsnavigationfordummies.com - ©2007 - Maylong Group, LLC.